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HYUNDAI MOTOR AMERICA SELLS ITS FIRST SPECIAL EDITION VELOSTER RE:MIX MODEL

Hyundai Motor America recently delivered the first of its new Veloster RE:MIX limited edition models to its excited new owner at Sterling McCall Hyundai in Houston, Texas. Hyundai began selling its special edition production Veloster in mid-February alongside a comprehensive offering of stylish, well-equipped and efficient sedans, coupes and crossovers, including the all-new 2013 Santa Fe SUV and the stylish and fun-to-drive 2013 Elantra GT.

Inspired by Hyundai’s successful RE:MIX Lab program, Hyundai first introduced the special edition RE:MIX production Veloster to consumers at the Specialty Equipment Market Association (SEMA) Show at Las Vegas in November 2012. This limited edition production Veloster features an aggressive sporty exterior with a unique body kit, 18-inch dark gunmetal-finish alloy wheels, LED headlight accents and taillights, and unique RE:MIX badging. The interior is enhanced with a 450-watt premium Dimension audio system, push-button start with proximity key, leather steering wheel and shift knob, unique interior light kit and RE:MIX floormats.

This Veloster is a turn-key production offering with an aggressive demeanor, specifically for enthusiasts. Truly a “Re-Mix,” this Veloster is a cool blend of exclusive features and options that synthesize to create a distinctive lifestyle offering from Hyundai. In addition to the exclusive Sprint Gray exterior color, a simplified color palate of five additional Veloster colors will be available: Century White, 26.2 Yellow, Marathon Blue, Ultra Black and Boston Red. The Veloster RE:MIX starts at $20,845 for the manual transmission model (including a $795 freight charge).

“The Veloster RE:MIX represents the ultimate Hyundai lifestyle coupe in terms of style, design and performance,” said the sales manager of Sterling McCall Hyundai. “Many Hyundai customers today are looking for individual design expression, exclusivity and smartphone connectivity. Veloster RE:MIX delivers a truly unique sporty appearance, premium branded audio and abundant tech features.”

Hyundai’s Veloster is an innovative compact coupe that features ground-breaking design, with a unique curbside third door for easy rear-seat access, Hyundai’s Blue Link® telematics system, Pandora® internet radio with seven-inch touch-screen display and a new 1.6-liter direct-injected four-cylinder engine. Veloster continues to attract Hyundai’s next generation of buyers, earning numerous accolades including Bloomberg’s “Best Economy Car,” one of Kelley Blue Book’s “10 Coolest New Cars under $18,000” and Autobytel’s Car of the Year for 2012.

 

--Courtesy of Hyundai Media Newsroom

HYUNDAI SHOWCASES GROWING PREMIUM LINEUP DURING THE 85TH OSCARS

On Hollywood’s biggest night, Hyundai takes center stage for the fifth consecutive year as the exclusive automotive sponsor of the Oscars broadcast on February 24 on ABC. A total of nine ads will air: seven 30-second spots during the ceremony and two 30-second ads during pre-show coverage. The commercials highlight seven different Hyundai models and focus on Hyundai’s growing premium line up. Three new spots, “Equus the Trailer”, “Paparazzi” and “Elevator Pitch”, feature Equus, Genesis and Elantra, respectively, and speak to passionate Hollywood fans with a soundtrack voiced by Oscar-winning Jeff Bridges that gives a nod to the film industry and film culture.

“Equus the Trailer” highlights Equus’ premium luxury features and outstanding performance and refinement. The spot mimics an action movie trailer, featuring Equus as the main character and the film’s hero. The familiar deep baritone of the voice-over actor takes the audience through the 30-second trailer, citing “critics” calling the Equus “Colossal,” “Epic” and “Astoundingly Powerful.”

“Paparazzi” plays on another movie-star theme as paparazzi cameras frantically try to capture one of Hyundai’s big stars, the Genesis, as it races down the road.

“Elevator Pitch,” uses the concept of pitching a big idea to a movie producer – with the big idea being the award-winning Elantra. The spot highlights Elantra’s heated front and rear seats, Bluetooth enabled features and exceptional horsepower numbers.

“The Oscars are about style and sophistication – a true premium experience. The event provides the perfect platform to showcase our growing premium lineup,” said Steve Shannon, vice president of marketing, Hyundai Motor America. “From insider lingo to the glamour of the film industry, you’ll see that our ads pay respect to Hollywood’s biggest night. We started on this creative strategy and approach with our Azera commercials in last year’s Oscars. We are building on that concept and are now excited to carry it across other vehicle lines.”

The remaining 30-second spots highlight four other high-demand Hyundai models: Sonata Hybrid, Sonata Turbo, Santa Fe and Azera. In-show spots include “Epic Playdate” featuring Santa Fe; “Stuck” featuring Sonata Turbo; “One Less Battery” featuring Sonata Hybrid and its lifetime hybrid battery warranty; and “Thanks” featuring Azera. The two Oscar Red Carpet Live ads include “Showroom” featuring all three flavors of the Elantra, sedan, GT and coupe, and the highly acclaimed Super Bowl spot “Team” featuring Hyundai’s all-new Santa Fe.

Hyundai is taking the big awards night experience beyond the television screen by offering viewers real-time interactions through engaging mobile content, award winning soundtracks and connected television. In addition, the Oscars sponsorship is elevated through extensions across cable networks such as AMC, FX and Sundance Channel as well as sponsorship of ABC’s Oscars website.

Having finished 2012 with five-straight years of premium segment sales growth with its Genesis and Equus vehicle lines, Hyundai recently unveiled its design direction for future premium vehicles with its HCD-14 Genesis concept. The concept features advanced eye-tracking technology, interactive HUD and gesture recognition, revealing the technological future of Hyundai’s premium lines.

Hyundai’s exclusive automotive sponsorship of the Oscars extends its “Big Voices in Big Places” philosophy which positions the Hyundai brand in the highest-profile advertising venues, including sporting events and entertainment awards shows. INNOCEAN USA, Hyundai’s agency of record, is responsible for all creative. To view Hyundai’s Oscars ads, please visit, www.youtube.com/Hyundai on Oscar Night.

 

-Courtesy of Hyundai Media Newsroom

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HYUNDAI SUPER BOWL AD PLACES FIFTH IN YOUTUBE AD BLITZ

Hyundai is an automotive big winner in this year’s Super Bowl as consumers ranked “Team” the fifth best commercial, and number one 30-second automotive ad, in the YouTube Ad Blitz. In addition, “Team” cracked the top 10 on USA Today’s all-important Ad Meter, and was the top-performing automotive 30-second ad overall. “Team” also ranked as the third most re-watched Super Bowl ad out of all advertisers according to TiVo.

“Ad Blitz is a celebration of the most creative, engaging and powerful Super Bowl ads of the year, providing viewers with a place to watch, learn and chat about their favorite ads,” said Suzie Reider, head of industry development, YouTube. “The winners of this year's Ad Blitz represent the ads that resonated most with viewers, with millions of views and votes on YouTube.”

With more than 14.2 million total views, Hyundai’s Super Bowl ads currently have the fourth highest number of YouTube views for any automotive manufacturer. In addition, Hyundai Facebook and Twitter social channels are seeing post-game spikes with 15,000 new Facebook fans and the hashtag #pickyourteam currently used more than 20,000 times.

In the aftermath of Super Bowl weekend, Hyundai’s chart-topping commercials continue to drive social popularity for the brand and interest for the all-new seven-passenger Santa Fe. The new commercials were deemed the most effective drivers of web traffic, recognizing the highest consideration increases on key third party sites such as Edmunds.com, Cars.com and AutoTrader.com. Web tracking reveals Santa Fe model page views up 738 percent on Edmunds.com, Genesis received an 830 percent bump in web traffic on Cars.com and there was a 1,000 percent brand interest increase on AutoTrader.com.

“This is a banner year for Hyundai. Breaking into the top 10 for both the USA Today Ad Meter and YouTube Ad Blitz is a true measure of the success and impact of our commercials,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “This Super Bowl, Hyundai also had the highest^[1] percentage increase of new fans. With Twitter traffic at 24.1 million tweets during Super Bowl XLVII – up nine million from last year – and sites like YouTube and Facebook continuing to provide consumers with timely information on ‘what is trending now,’ it is more important for marketers to cut through the clutter and rise to the top.”

“Stuck”, Hyundai’s second quarter in-game ad also placed in the USA Today Ad Meter top 20 and was ranked 8^th among all Super Bowl ads by Ace Metrix, the industry standard in television and video analytics.

“The commercial is really the first step to engagement,” continues Shannon. “We are always reinventing our advertising strategy to ensure that it has multiple touch points, both on and off the screen. An example of this is our ‘Find Your Seven’ social mobile campaign that leveraged the power of Facebook to create an entertaining dual-screen experience for Super Bowl viewers. With this program extension alone, we are seeing 8.1 million impressions, 77,000 clicks and more than 5,800 videos generated.”

The increased social chatter and overwhelming positive response to the new commercials translate to new highs on Hyundai.com and dealership websites. Data obtained after the commercials publicly aired reveal that Hyundai.com visits increased 51 percent over the January average, while mobile traffic went up 10 percent year-over-year. Santa Fe, the star of this year’s Super Bowl advertising blitz, received a 591 percent increase year-over-year on its dedicated model page. Hyundai dealer sites also benefited with a surge in web traffic of 261 percent during Super Bowl weekend and a 547 percent peak in mobile visits.

The success of Hyundai’s Super Bowl advertising campaign extends beyond the social sphere with national media acclaim including top rankings and recognitions from leading news authorities such as:

• Fox Sports ranks “Team” as one of their 10 best-rated Super Bowl commercials
• Automotive News labeled “Stuck” and “Epic Play Date” as “Hits”
• Autoweek ranked “Team”, “Epic Playdate” and “Stuck” in the top 10
• Yahoo! lists “Epic Playdate” as one of the “Top 10 buzziest ads”
• TIME rated “Team” one of the best ads with an A- rating
• MTV listed “Epic Play Date” as one of the “The 10 Best Spots”
• VentureBeat named “Team” one of the “10 ads that ‘won’ the Super Bowl this year”

Courtesy of Hyundai Media Newsroom

HYUNDAI SUPER BOWL AD PLACES FIFTH IN YOUTUBE AD BLITZ

Hyundai is an automotive big winner in this year’s Super Bowl as consumers ranked “Team” the fifth best commercial, and number one 30-second automotive ad, in the YouTube Ad Blitz. In addition, “Team” cracked the top 10 on USA Today’s all-important Ad Meter, and was the top-performing automotive 30-second ad overall. “Team” also ranked as the third most re-watched Super Bowl ad out of all advertisers according to TiVo.

“Ad Blitz is a celebration of the most creative, engaging and powerful Super Bowl ads of the year, providing viewers with a place to watch, learn and chat about their favorite ads,” said Suzie Reider, head of industry development, YouTube. “The winners of this year's Ad Blitz represent the ads that resonated most with viewers, with millions of views and votes on YouTube.”

With more than 14.2 million total views, Hyundai’s Super Bowl ads currently have the fourth highest number of YouTube views for any automotive manufacturer. In addition, Hyundai Facebook and Twitter social channels are seeing post-game spikes with 15,000 new Facebook fans and the hashtag #pickyourteam currently used more than 20,000 times.

In the aftermath of Super Bowl weekend, Hyundai’s chart-topping commercials continue to drive social popularity for the brand and interest for the all-new seven-passenger Santa Fe. The new commercials were deemed the most effective drivers of web traffic, recognizing the highest consideration increases on key third party sites such as Edmunds.com, Cars.com and AutoTrader.com. Web tracking reveals Santa Fe model page views up 738 percent on Edmunds.com, Genesis received an 830 percent bump in web traffic on Cars.com and there was a 1,000 percent brand interest increase on AutoTrader.com.

“This is a banner year for Hyundai. Breaking into the top 10 for both the USA Today Ad Meter and YouTube Ad Blitz is a true measure of the success and impact of our commercials,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “This Super Bowl, Hyundai also had the highest^[1] percentage increase of new fans. With Twitter traffic at 24.1 million tweets during Super Bowl XLVII – up nine million from last year – and sites like YouTube and Facebook continuing to provide consumers with timely information on ‘what is trending now,’ it is more important for marketers to cut through the clutter and rise to the top.”

“Stuck”, Hyundai’s second quarter in-game ad also placed in the USA Today Ad Meter top 20 and was ranked 8^th among all Super Bowl ads by Ace Metrix, the industry standard in television and video analytics.

“The commercial is really the first step to engagement,” continues Shannon. “We are always reinventing our advertising strategy to ensure that it has multiple touch points, both on and off the screen. An example of this is our ‘Find Your Seven’ social mobile campaign that leveraged the power of Facebook to create an entertaining dual-screen experience for Super Bowl viewers. With this program extension alone, we are seeing 8.1 million impressions, 77,000 clicks and more than 5,800 videos generated.”

The increased social chatter and overwhelming positive response to the new commercials translate to new highs on Hyundai.com and dealership websites. Data obtained after the commercials publicly aired reveal that Hyundai.com visits increased 51 percent over the January average, while mobile traffic went up 10 percent year-over-year. Santa Fe, the star of this year’s Super Bowl advertising blitz, received a 591 percent increase year-over-year on its dedicated model page. Hyundai dealer sites also benefited with a surge in web traffic of 261 percent during Super Bowl weekend and a 547 percent peak in mobile visits.

The success of Hyundai’s Super Bowl advertising campaign extends beyond the social sphere with national media acclaim including top rankings and recognitions from leading news authorities such as:

• Fox Sports ranks “Team” as one of their 10 best-rated Super Bowl commercials
• Automotive News labeled “Stuck” and “Epic Play Date” as “Hits”
• Autoweek ranked “Team”, “Epic Playdate” and “Stuck” in the top 10
• Yahoo! lists “Epic Playdate” as one of the “Top 10 buzziest ads”
• TIME rated “Team” one of the best ads with an A- rating
• MTV listed “Epic Play Date” as one of the “The 10 Best Spots”
• VentureBeat named “Team” one of the “10 ads that ‘won’ the Super Bowl this year”

Courtesy of Hyundai Media Newsroom

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TWO HYUNDAI MODELS NAMED “BEST BETS” BY THE CAR BOOK

The 2013 Hyundai Sonata and 2013 Santa Fe continue to add to their trophy cases as both cars have been named “BEST BETS” in the 33^rd edition of The Car Book, America’s first consumer car buying guide. This marks the third consecutive year Hyundai Sonata has earned this distinction.
“We appreciate the fact that Hyundai has made a significant contribution to improving the market choice for the American Buyer,” said Jack Gilles, author, The Car Book. “During these most challenging times for the auto industry, the fact that Hyundai vehicles have the quality and features most important to today’s car buyer is a testament to Hyundai’s desire to meet customer needs.”
Now in its 33^rd consecutive year, The Car Book has been the consumer’s best guide to smart and sensible car buying. The publication’s “BEST BETS” distinctionsare awarded to new vehicles each year which cater to the needs of American consumers, and in turn, make a significant contribution to the American automotive market. Vehicles are rated in nine key Car Book categories: crash tests, safety features, rollover, preventative maintenance, repair costs, warranty, fuel economy, customer complaints, and insurance costs.
“Receiving “BEST BETS” distinctions for both these vehicles demonstrates Hyundai’s commitment to quality across our entire lineup,” said Scott Margason, director, Product Planning, Hyundai Motor America. “Customer feedback is an invaluable part of Hyundai product development. We strive every day to cater to the changing needs of our customers, and the “BEST BETS” distinctions showcase our ability to process feedback into the quality products that Hyundai owners demand.”
The Sonata is quickly becoming one of the most decorated vehicles in Hyundai’s lineup. With its impressive fuel economy, class-leading technologies such as Blue Link and 7-inch Infotainment System, and its seductive, Fluidic Sculpture design, the 2013 Sonata maintains its competitive edge amongst premium rivals in the mid-size sedan segment.
The all-new 2013 Santa Fe delivers Hyundai’s recipe of bold design and high-output powertrains. With a host of features to please drivers and passengers, functionality, versatility and comfort are key areas in which the Santa Fe exceeds customer expectations.
Santa Fe and Sonata 2.0T were most recently the stars in four of Hyundai’s five Super Bowl ads. To re-watch the spots, visit Hyundai’s YouTube page at www.youtube.com/hyundai.

Courtesy of Hyundai Media Newsroom

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THREE HYUNDAI MODELS AWARDED 5-YEAR COST TO OWN ACCOLADE BY KELLEY BLUE BOOK’S KBB.COM

Three Hyundai models, the 2013 Veloster, 2013 Veloster Turbo, and 2013 Sonata, received Kelley Blue Book’s KBB.com’s coveted “5-Year Cost to Own Award.” Each vehicle was found to have the lowest cost of ownership over the initial 5-year ownership period, compared to any other car in their category. The 2013 Veloster won in the Compact Car Segment, the 2013 Veloster Turbo took first place in the Sporty Compact category, and 2013 Sonata bested competitors such as the Honda Accord and Toyota Camry to take the top spot in the Mid-Size Car segment. The awards will be presented to Hyundai at the 2013 Chicago Auto Show on February 7.

“The 5-Year Cost to Own Awards honor the vehicles and brands, both luxury and non-luxury, with the lowest projected ownership costs,” said Dan Ingle, vice president of vehicle valuations for Kelley Blue Book. “Highly competitive pricing and lower depreciation costs provide Hyundai’s vehicle line-up with a notable advantage. Coupled with impressive fuel economy and affordable insurance rates, it is no surprise that Hyundai is taking this honor in multiple vehicle segments.”
Kelley Blue Book’s 5-Year Cost to Own Award accounts for nearly all expenses of car ownership, including depreciation, expected fuel costs, finance and insurance fees, maintenance and repair costs, and state fees for new models. The awards exist to help shoppers make more informed new-car buying decisions by breaking down typical ownership cost details and naming the brands and models with the lower projected five-year total.

“Low cost of ownership is one area in which Hyundai strives to be industry-leading,” said Scott Margason, director, Product Planning, Hyundai Motor America. “Receiving these awards from KBB.com showcases our ability to cater to the varying dynamics of our customers. Regardless of which vehicle our customers choose - a trendy and ergonomic Veloster, a sport-focused Veloster Turbo, or a family-oriented and user-friendly Sonata - value for money and low cost to own are truly characteristic of the Hyundai ownership experience.”

--Courtesy of Hyundai Newsroom

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