Hyundai Motor America and CHOC Children Celebrate Opening of Hyundai Cancer Institute

Through the nonprofit organization, Hyundai Hope On Wheels®, Hyundai Motor America and its U.S. dealer council celebrated the grand opening of the Hyundai Cancer Institute. The evening was hosted at CHOC Children’s where Hyundai presented the organization with the third $2.0 million installment of a $10 million research grant committed in 2011. In addition, Hyundai presented CHOC Children’s with two new 2013 Hyundai Santa Fe Sport vehicles.

The Hyundai Hope On Wheels grant is being used to fund the Hyundai Cancer Institute, which is a leading research center at CHOC Children’s. Research at the Hyundai Cancer Institute is dedicated to finding cures to pediatric cancers using innovative genomic medicine techniques. The goals of the research project are to provide a better understanding of the disease and more effective treatment for children diagnosed with pediatric cancer.

“Hyundai Motor America’s US headquarters is based in Orange County, and we take great pride in being a part of this community. We are especially proud of our long-standing relationship with CHOC Children’s, a jewel in the community. With the completion of a major new tower, CHOC Children’s continues its mission of providing world-class care for children and families in the Region,” said John Krafcik, President and CEO of Hyundai Motor America. “The opening of the Hyundai Cancer Institute continues our commitment to pediatric cancer with CHOC’s research excellence. We could not be more pleased with the ongoing partnership with CHOC,” said Krafcik.

"As we enter into the third year of our grant award with Hyundai Motor America and Hyundai Hope On Wheels, we are very excited about the strong infrastructure we've been able to put into place. We now have the tools and resources needed to develop a more personalized approach to cancer research and treatment to benefit our patients. We're extremely grateful for the continued partnership with and support of Hyundai in the fight against cancer," said Dr. Leonard Sender, medical director, Hyundai Cancer Institute at CHOC Children's.

To celebrate the grand opening of the Hyundai Cancer Institute at CHOC Children’s Hope On Wheels hosted a special event focused on the idea that “Every Handprint Tells A Story.” Hope On Wheels collects the handprints of children affected by cancer because they each represent an individual child’s story of hope and courage. Their collective narrative provides a powerful message that Hope On Wheels shares nationwide to raise awareness for this cause.

“To Hyundai dealers, nothing gives us more pride than our work with Hope On Wheels. The symbol of each handprint in our logo is what drives our commitment to this cause. Every child deserves a chance to pursue their own dreams and hopes,” said Mickey Pong, Chairman of Hyundai Hope On Wheels and owner of North County Hyundai in Carlsbad, Calif. “As the newly-appointed Hope On Wheels chairman, I will work to ensure that every Hyundai dealer across the U.S. continues to support the important work of children’s hospitals like CHOC Children’s.”

Over the course of 2013, Hope On Wheels will donate $16 million to children’s hospitals nationwide. Celebrating its 15th year, Hope On Wheels will surpass $72 million in total donations to pediatric cancer research and programs since its inception in 1998. This level of funding places Hyundai among the leading funders of pediatric cancer research in the nation.

To learn more about the Hyundai Cancer Institute at CHOC Children’s or Hyundai Hope On Wheels visit www.HyundaiHopeOnWheels.org.

Hyundai HCD-14 Genesis Named 2013 Concept Car of the Year

Earlier this month, Hyundai received the 2013 Concept Car of the Year award for the HCD-14 Genesis Concept. In addition, the vehicle also received the “Most Significant Concept Vehicle of the Year” title for scoring the highest among the category winning concepts. The HCD-14 made its official debut at the North American International Auto Show, showcasing Hyundai’s design direction for future premium vehicles.

The twelfth annual North American Concept Vehicle of the Year Awards recognize those vehicles most likely to shape the future of the automobile industry. This marks the second time Hyundai has received an award, having been named “Production Preview Concept Vehicle of the Year” in 2008 for the Genesis Coupe.

More than two dozen jurors participated in a selection process that involved a total of 23 vehicles, each introduced to North America during this season’s auto shows in Los Angeles, Detroit, Chicago, Toronto, and New York.

“It’s exciting to see the overwhelming positive response and feedback we have received for the HCD-14 Genesis Concept,” said Chris Chapman, chief designer, Hyundai Design, North American Design Center. “HCD-14 Genesis provides a glimpse of Hyundai’s future and showcases the emphasis we are placing on driving dynamics and technology. Winning the ‘Concept Car of the Year’ validates our design intuition as we take our premium line-up to the next level of sophistication in styling and technological prowess.”

According to juror Bob Kroupa, one of the Principals of the Automotive Writers Group, “Hyundai’s HCD-14 introduces future premium vehicle design, advanced 3-D gesture-based technology controls and spirited driving dynamics. Its rear hinged back doors and fastback coupe design, add to the WOW factor.”

The “Concept Car” category recognizes those vehicles intended for carrying passengers. HCD-14 beat out competitors in this category including the Honda EV-STER and Toyota Corolla Furia. The Hyundai concept was recognized for its state-of-the-art features and enhanced driver experience. HCD-14 Genesis reveals the technological future of Hyundai’s premium line-up with driver eye-tracking and hand-gesture recognition, thumb controls or gesture recognition used to select navigation, infotainment, audio, HVAC, and smartphone connectivity functions.

“Hyundai’s California Design Center has been turning out some impressive work, and I think the HCD-14 is one of their best,” said Chris Poole, juror and Editor-at-Large for Chicago-based Consumer Guide Auto. “The ultra-clean coupe-like styling has both flair and presence, and I like the grille; it reminds me of certain early Ferraris. The interior is wild, but I applaud the lack of a center stack—provided Hyundai has figured out new controls that are at least as user-friendly. If the next production Genesis is anything like this stunner, I say, bring it on!”

2013 Hyundai Sante Fe Winner of 2013 Family Crossover Comparison

Summer is here and when you’re out there traveling across the country, a three-row family crossover might be the people-mover that provides the best combination of comfort and versatility.

Automobile Magazine compared eight of the best all-wheel-drive, three-row family crossovers available and put them to the test over 5 days. The list includes the 2013 Chevrolet Traverse, 2013 Dodge Durango, 2013 Ford Explorer, 2013 Honda Pilot, 2013 Hyundai Santa Fe, 2013 Mazda CX-9, 2013 Nissan Pathfinder, and 2013 Toyota Highlander. To narrow down the list, editors defined the list of eligible finalist as mid-size vehicles intended for passenger use but also capable of weekend adventure which includes the ability to pack a useful amount of stuff and perform some light-duty towing.

Each vehicle was driven at the same time on the same roads and notes were made, facts were listed and points were argued. Matching vehicles in brackets just like in a tournament, each were compared and losers were knocked out one by one until the winner presented itself.

Many might think that all three-row crossovers are the same. Simply combine a car-like body with truck-like SUV styling, then add all-wheel drive to meet the demands of all-weather driving. Yet, the editors at Automobile Magazine strongly believed that the precise blend of car and truck still varies from vehicle to vehicle and that matters. In summary, this is what they had to say about the list of finalists:

“Some vehicles, like the Ford Explorer and Honda Pilot, fall toward the truck side of the spectrum, a little less refined than the others. Meanwhile, the Mazda CX-9 and Toyota Highlander drive exactly like cars, but they give up some utility to do so, notably in the comfortable spaciousness you want, even for the kids in the way-back row.”

“Within the middle, things are evolving quickly, and a vehicle like the Chevrolet Traverse that seemed like an amazing expression of modernity a second ago is now trying to keep up. At the leading edge we find crossovers that match style with refinement, as the 2013 Hyundai Santa Fe and 2013 Nissan Pathfinder showed us as we posed them in front of our snappy Euro-style hotel in Holland, Michigan.”

“As a group, we think this is particularly true of the Santa Fe. It has both amenities and the appearance to be a premium vehicle, especially with this model's dramatic saddle-brown seat upholstery and soft-touch trim. The Hyundai also sets itself apart with its exterior styling, since as it maintains the distinctive proportions of a utility vehicle even as it aspires to something more than truckiness.”

The editors at Automobile Magazine strongly believe that the 2013 Hyundai Santa Fe points the way forward. It is a vehicle that provides as much utility without sacrificing too much in terms of weight, power and fuel economy in order to do so. Vehicle configurations allow it to adapt whether it be a drive to school, the store, or the tulip farm in Holland, Michigan. Loaded with the technology available to ensure a safe trip for the family, yet at a price that is easy on the pockets. And just as important, the 2013 Hyundai Santa Fe looks and feels great while doing all that.

Hyundai | Laser Wheel Alignment

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Summer Car Maintenance Tip: Brush out the air vents

 

These louvers are a real magnet for dust, and a vacuum with a brush attachment just won’t get it all. Take an inexpensive paint brush and give it a light shot of Endust or Pledge furniture polish. Work the brush into the crevices to collect the dust. Wipe the brush off with a rag and move on to the next one.

Courtesy of the Family Handyman

 

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Hyundai Motor delivers first 15 hydrogen-powered ix35 Fuel Cell in Europe

Hyundai Motor Company has today delivered the first of its assembly line-produced ix35 Fuel Cell vehicles to the City of Copenhagen in Denmark. They were handed over by Hyundai Motor Europe, Hyundai Motor’s European sales subsidiary, during the opening ceremony of Denmark’s first hydrogen refueling station.

The 15 ix35 Fuel Cell units are the first hydrogen-powered vehicles manufactured on a production line to be introduced in Europe.

Mr. Byung Kwon Rhim, President of Hyundai Motor Europe said, “Hyundai Motor is committed to hydrogen as the fuel of the future for Europe. Delivering assembly-line produced ix35 Fuel Cell is evidence that we have a realistic solution to the region’s sustainable mobility needs.”

The ix35 Fuel Cell produces no harmful tailpipe emissions – only water vapour – and so its use will help the city of Copenhagen achieve its aim of becoming carbon-neutral by 2025.

Since 2011, Hyundai Motor has deployed prototypes of its third-generation ix35 Fuel Cell in a wide range of initiatives to raise awareness of hydrogen’s benefits as an automotive fuel; to support the drive for establishing a pan-European refueling infrastructure; and to demonstrate the cars’ real-world practicality to public and private organizations.

For example, EU policy-makers have access to ix35 Fuel Cell vehicles – via the EU Fuel Cells and Hydrogen Joint Undertaking (FCH JU) in Brussels– showing the market-readiness of Hyundai Motor’s technology. And, earlier this year, senior representatives from 100 European businesses learned about and tested the ix35 Fuel Cell at a Hyundai Motor event in Berlin.

Hyundai Motor has been a world leader in the development of hydrogen fuel cell technology ever since research into its first fuel cell began in 1998. The company’s proprietary fuel cell technology is developed at its Eco Technology Research Institute in Korea. Hyundai intends to build 1.000 ix35 Fuel Cell cars by 2015 at its Ulsan factory, also in Korea.

The ix35 Fuel Cell is equipped with a 100 kW (136 ps) electric motor, and can reach a maximum speed of 160 km/h. Two hydrogen storage tanks, located between the vehicle’s rear axle, with a total capacity of 5,64 kg, enable the vehicle to travel a total of 594 km on a single fueling. Filling the storage hydrogen tanks to maximum capacity takes just a few minutes.

Courtesy of Hyundai Newsroom

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HYUNDAI GENESIS AND VELOSTER RECOGNIZED IN AUTOPACIFIC VEHICLE SATISFACTION AWARDS

The 2013 Hyundai Genesis and Veloster topped the Aspirational Luxury Car and Sporty Car categories respectively in the 2013 AutoPacific Vehicle Satisfaction Awards (VSA). AutoPacific’s VSA survey measures how satisfied an owner is with his/her new vehicle.

AutoPacific’s VSAs objectively measure owner satisfaction with 51 vehicle attributes ranging from interior comfort and convenience to fuel economy and performance. This study by the Southern California-based automotive research firm summarizes the results of responses from over 52,000 new vehicle owners.

“Winning AutoPacific’s Vehicle Satisfaction Award confirms that the Hyundai Genesis has joined the big leagues,” said George Peterson, President, AutoPacific. “Out-pointing all other Aspirational Luxury Cars, Genesis has won this award four out of the last five years. This proves that Genesis is a smart buy for drivers wanting an excellent car at an excellent value.”

“The Hyundai Veloster is a sporty car with extremely aggressive styling that resonates with its buyers,” continued Peterson. “With an attractive price point and head-turning styling, Veloster tops the AutoPacific satisfaction ratings with its owners giving very positive reviews.”

The 2013 Hyundai Genesis features a 2.0-liter engine with Dual Continuously Variable Valve Timing (D-CWT), dual asymmetrical chrome exhaust tips, LED tail lights and a leather-wrapped steering wheel with integrated audio controls. The 2013 Veloster features a three door design along with an all-new turbo model, with a new 1.6-liter, 201 horsepower, direct-injected twin-scroll turbocharged engine, aggressive bodykit and unique 18-inch alloy wheels.

“The AutoPacific Vehicle Satisfaction Awards are an important indicator that Hyundai is continuing to hit the mark when it comes to pleasing consumers,” said Scott Margason, director, Product Planning, Hyundai Motor America. “We are pleased that both Genesis and Veloster owners rank their purchase decisions so highly – an excellent reflection on both of these class-leading vehicles.”
In addition, both the Genesis and Veloster come with advanced safety features and are equipped with Assurance Connected Care powered by the Hyundai’s Blue Link telematics platform. Assurance Connected Care is a suite of safety and car care features providing Hyundai owners with free proactive services including automatic collision notification, SOS emergency assistance, enhanced roadside assistance, monthly vehicle diagnostics reports and maintenance alerts.

--Courtesy of Hyundai News

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2013 Sonata Hybrid: Special Financing

2013 Sonata Hybrid: Special Financing MC*

$1500 Total Cash OR $1500 Bonus Cash AND 2.90% financing for up to 60 mos, 3.90% for 72 mos.  Offer expires 7/1/2013.  See dealership for details.

MC* = Total Cash amount includes funds that require financing through Manufacturer Credit.

These funds are subject to Approval.  Disclaimer- Dealer must verify accuracy of this report before delivery. Information provided by Autodollars, Inc. Copyright Protected. Total Cash amount is the total of all eligible incentives in a specific area- this may include one or more incentives. This is a simple list of current manufacturer programs available to retail buyers based on the location listed at the top of the report. To qualify for programs in a specific location, buyer must live and register vehicle in that location. We do not list all program guidelines, see listed dealer for complete program details and rules. APR is subject to finance approval- Not all buyers will qualify for the lowest APR. If "APR" or "CASH + APR" is chosen, buyer must finance through Manufacturers Credit Institution.

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Redesigned 2015 Hyundai Genesis Bound for 2014 Detroit Auto Show

The redesigned 2015 Hyundai Genesis sedan will be unveiled at the 2014 Detroit Auto Show, Hyundai confirmed for Edmunds.

"You will see the Genesis at the Detroit auto show," Hyundai Motor America's Brandon Ramirez told Edmunds during a drive program here.

Ramirez is senior group manager of product planning.

While Ramirez did not provide details about the new Genesis, other sources say the car will receive new exterior styling based on an evolution of Hyundai's fluidic sculpture design language.
Additionally, the new Genesis sedan will have a richer-looking interior, sportier ride, and for the first time, an all-wheel-drive option. The strategy is an overall effort to woo buyers from German brands.
The Korean automaker aimed the current generation Genesis sedan at BMW 3 Series and Mercedes-Benz C-Class buyers, but few of those buyers came on board. The redesigned Genesis sedan is expected to address shortcomings in terms of handling and ride performance. The all-wheel-drive option will be aimed at buyers residing in cold climates who shunned the current car because of the rear-drive configuration.

All-wheel drive has caught on with BMW owners, especially those dealing with snow and ice. Earlier this month, BMW of North America CEO Ludwig Willisch told Edmunds that about 50 percent of the BMWs sold in the United States are equipped with all-wheel drive and that the number is expected to grow.

In terms of styling, Hyundai spokesman Derek Joyce told Edmunds that despite the name, the HCD-14 Genesis concept unveiled at the 2013 Detroit Auto Show "is not the next Genesis. (But) you will see hints of that design in future products." He did not elaborate.

The HCD-14 Genesis is a large concept, in fact, slightly larger than Hyundai's biggest and most expensive sedan, the Equus. A comparison of dimensions between the Equus and HCD-14 Genesis shows that the concept is 1.6 inches longer than the Equus and 3.3 inches wider.

The HCD-14's styling suggests that Hyundai will tone down the exterior styling of its future vehicles, such as the 2015 Genesis sedan, adopting a conservative stance compared to the 2011 Sonata. That Sonata debuted the automaker's dramatic fluidic sculpture design language that has been adopted for the Elantra, Accent, Santa Fe and other Hyundai models. According to Hyundai, that design language mixes the interplay of natural, fluid elements with more rigid surfaces and structures to create the illusion of constant motion.

Hyundai is not abandoning its fluidic sculpture design language, Joyce said.

"Design is constantly evolving, all design is," he said. "The desire is to always look to enhance and provide freshness to design, but it is not a change from our general overall theme of fluidic sculpture."

--Courtesy of Edmunds

HYUNDAI’S 2013 SANTA FE SPORT WINS WINTER VEHICLE AWARD FOR BEST IN CLASS SUV/CROSSOVER UNDER $28,000

The 2013 Hyundai Santa Fe Sport outperformed its competitors to earn the distinction of “Best in Class SUV/Crossover under $28,000” in the New England Motor Press Association (NEMPA) annual Winter Vehicle Awards, which honor the best cars, trucks, crossovers and SUVs for handling New England’s difficult winter driving conditions.

NEMPA will present this year’s Winter Vehicle Awards on May 9, 2013, at MIT in Cambridge, Mass. The winners are selected each year by NEMPA media members, which include automotive journalists in the six-state New England region. NEMPA members test a wide range of vehicles to evaluate winter-specific features along with various qualities that make for safe, enjoyable all-weather driving.
"The Santa Fe Sport is an exceptional vehicle with strong performance from a choice of four-cylinder engines and an all-wheel drive system that meets any challenges thrown at it by New England
weather. Its good fuel economy also makes it a smart choice for consumers, which is why we named it Best in Class SUV/Crossover under $28,000," said Keith Griffin, NEMPA president.

“We are excited to see the all-new Santa Fe Sport earn a Winter Vehicle Award from a group of journalists who know first-hand what it takes to handle challenging weather conditions,” said John Shon, Product Manager, Hyundai Motor America. “Now joined by a longer three-row Santa Fe trim the Santa Fe provides today’s families with premium features and advanced driving dynamics at an incredible value. Whether it’s a quick drive down the block or a family road trip, Santa Fe is equipped to safely and comfortably navigate roads in any season.”

The two-row Santa Fe Sport introduced last year and three-row Santa Fe being launched this spring both offer an optional Active Cornering Control AWD system that continuously analyzes data to supply torque and braking force to the right tires for improved traction. Rather than just react to conditions after they occur, the system can anticipate traction requirements for better performance in winter driving.

Santa Fe Sport offers a choice of a 2.4-liter or 2.0-liter 4-cylinder engine. The longer wheelbase Santa Fe comes standard with a 3.3-liter V6 engine and provides a 5,000-pound towing capacity. Both Santa Fe models feature a progressive design and flexible interior.

Santa Fe also comes standard with Hyundai’s Blue Link®, combining safety, service and infotainment features to simplify owners’ lives and reduce distracted driving by seamlessly connecting the driver directly with the vehicle. Technologies such as emergency assistance, POI search and download, turn-by-turn navigation, smartphone remote features (including remote start) and monthly vehicle reporting are available with the system.

Starting May 16, 2013, all Blue Link-equipped new vehicle purchases will come standard with three years of Assurance Connected Care service, providing many of Blue Link’s safety and car care services. For more details on Assurance Connected Care, visit http://www.hyundaibluelink.com/

-Courtesy of Hyundai Media Newsroom

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HYUNDAI MOTOR AMERICA SETS ALL-TIME RECORD FIRST QUARTER SALES

Hyundai Motor America announced sales of 68,306 units, down just two percent versus the best volume month Hyundai ever recorded last year, and up more than 30 percent over February levels. The first quarter of 2013 was the best in Hyundai’s history.

"March felt just great,” said Dave Zuchowski, executive vice president of national sales. “We definitely benefited from better inventories of Elantra thanks to the addition of the third shift at our Alabama plant, improved weather conditions in our important Northern markets and more robust retail activity reflecting a steady recovery in consumer confidence. Elantra led the pack with an all-time monthly sales record of 26,153 units, up 33 percent year-over-year. Sonata Hybrid also set a new all-time sales record with 2,006 sales, up 13 percent versus last year.”

Fleet mix was 17 percent for the month and stands at 16 percent for the year, among the lowest in the industry.

“This March was an incredibly strong month for us, the second best sales month in our history, just two percent below our all-time record from last March,” said John Krafcik, president and CEO of Hyundai Motor America. “While our plants continue to stretch to hit our demand levels, we still have one of the tightest inventory levels in the industry. This month, you could see the impact of improved Elantra availability, but our dealers remain constrained on Sonata, which continues as one of the fastest turning mid-size cars in the industry.”

According to data from Cars.com, the traditional five highest volume mid-size sedans (Accord, Camry, Altima, Fusion, and Malibu) have 72 percent more dealer stock than Sonata.

Sales in March of Certified Pre-Owned vehicles totaled 6,715, up eight percent for the first quarter. More than 80 percent of Hyundai’s dealers are now participating in the CPO program, which has been a key component in driving Hyundai residual values to record high levels. Hyundai Elantra, Azera, and Santa Fe Sport are all ALG Residual Value award winners for the 2013 model year.

--Courtesy of Hyundai Media  Newsroom

Hyundai Motorsports | Rhys Millen Racing | 2012 Highlights

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Hyundai Luxury Sports Coupe Concept HND-9 Makes its World Debut at the 2013 Seoul Motor Show

March 28, 2013 – Hyundai Motor Co., the fastest-growing automaker by brand, today staged a world-premiere of the HND-9, its latest luxury sports coupe concept that illustrates the company’s future design direction.

“HND-9 will give customers a glimpse of Hyundai’s future luxury sports coupe models,” said Suk-Geun Oh, head of Hyundai Design Center. “Representing an evolution of Hyundai’s ‘Fluidic Sculpture’ design philosophy, the rear-wheel drive sports coupe concept balances high performance with a sophisticated image.” The concept was unveiled at the 2013 Seoul Motor Show.

The HND-9 is the ninth concept model developed by the Hyundai Motor Group’s R&D Center in Namyang, Korea. Based on a modern reinterpretation of an elegant, classic premium sports coupe, sophisticated details in every design element of the car reinforce a premium look. The vehicle, with its dramatic, long hood and wheelbase, has an overall length of 4,695mm, width of 1,890mm and height of 1,340mm with a 2,860mm wheelbase.

Equipped with 3.3-liter turbo GDi engine and 8-speed auto transmission, HND-9 delivers a maximum output of 370ps, while its exterior design exudes a befitting image of the powerful performance.

Fluidic yet sleek character lines that stretch from headlamp to trunk, voluminous, powerful car body and a striking, wide hexagonal-shaped radiator grille enhance the vehicle’s high performance image. Moreover, butterfly doors, sculptural rear combination lamps, and dual tailpipes placed on both sides, give the car a sleek, futuristic look. Twenty-two inch alloy wheels – mixed with carbon materials - also contribute to great styling, while lowering its weight.

Like its exterior, the interior styling of the HND-9 was designed to deliver a modern, luxurious driving experience. Three key concepts were embedded into the interior design to realize this goal: spiral sculpture, elegance and high-tech interface.

Based on the spiral sculpture concept - derived from Hyundai’s Fluidic Sculpture design philosophy - dynamic and distinctive spiral-shaped metal lines frame the entire interior in a speedy and rhythmical way, creating a unique layout.

The seats are made of sporty yet luxurious mesh, and depending on which angle they are seen from, they project different colors, exuding elegance and mystique. The driver-oriented, high-tech interface is modeled after a cockpit, offering both improved functionality and aesthetics, optimized for dynamic driving.

Including its world-premiere concept, Hyundai exhibits a total of 30 cars and 11 new technologies in 10 specialized zones, including displays for children. Hyundai’s booth, the largest at the show, is based on a theme called ‘Brilliant Moment O.’ The letter ‘O’ represents both Hyundai’s will to strengthen its basics (zero) and its communication with customers (circle).

Furthermore, as part of the company’s continued efforts to realize its ‘Modern Premium’ values, Hyundai introduced a variety of both internal and external collaboration projects. Namely, the ‘i40 Art Car,’ ‘My Baby’ project and ‘Equus by Hermes’ concept car showcase Hyundai’s brand enhancement efforts through design.

“Hyundai Motor has come a long way. However, we will not rest on our laurels, but continue putting forth our utmost efforts to deliver Hyundai’s unique ‘Modern Premium’ values to more customers,” said Choong Ho Kim, President and CEO of Hyundai Motor.

--Courtesy of Hyundai News

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METS AND HYUNDAI REACH MULTI-YEAR PARTNERSHIP FOR HYUNDAI CLUB AT CITI FIELD

The New York Mets and Hyundai Motor America today announced a multi-year partnership for naming rights to the Hyundai Club at Citi Field, putting the spotlight on the Hyundai brand in the New York area as it continues to launch new vehicles and attract more customers.

The Hyundai Club, formerly known as the Champions Club, is an all-inclusive premium seating area located on the field level behind home plate with 660 seats spanning to the dugouts. The gourmet buffet includes a daily chef selection of carved meats and pasta and unlimited non-alcoholic beverages. A selection of peanuts, popcorn, fresh baked cookies and ice cream are also available.

Hyundai will have the exclusive right to showcase one of its vehicles on the Field Level concourse in front of the club for all 81 games. The multi-year agreement is an expansion of a partnership that began last year with an outfield sign and presence on SNY.

“Citi Field provides a great venue to showcase an award-winning Hyundai line-up that continues to get even stronger,” said Ken Bloech, General Manager for Hyundai Motor America’s Eastern Region. “Over the course of the season, we look forward to having Mets’ fans enjoy games from the comfort of the Hyundai Club. We’ll also be displaying a range of vehicles from an all-new, three-row Santa Fe that’s perfect for families to a redesigned Equus sedan that delivers a higher level of refinement for the luxury segment.”

“We are proud to grow our relationship with Hyundai to including branding rights for one of the premiere seating locations at Citi Field,” said Dave Howard, Executive Vice President Business Operations. “Hyundai is the latest partner to join us for what will be an exciting All-Star season for Mets fans.”

--Courtesy of Hyundai

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Monday Maintenance Tip: Lighten Up Your Keychain

Does your car key share a chain with a dozen or more other keys? That’s a pretty heavy load hanging off the car key when it’s in the ignition.  The weight, combined with bouncing while you drive, can wear out the tumblers inside the ignition and eventually lead to ignition switch failure.  To add years of service to your ignition switch, purchase a lightweight key chain that allows you to separate your ignition key from the others. Drive with only the ignition key in your ignition. If your ignition key “sticks” when you try to turn on the car, it’s a warning that your ignition switch is about to fail. Replace it before you get stranded.


-Courtesy of Reader's Digest

Max Madness at AutoMax Hyundai

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HYUNDAI MOTOR AMERICA SELLS ITS FIRST SPECIAL EDITION VELOSTER RE:MIX MODEL

Hyundai Motor America recently delivered the first of its new Veloster RE:MIX limited edition models to its excited new owner at Sterling McCall Hyundai in Houston, Texas. Hyundai began selling its special edition production Veloster in mid-February alongside a comprehensive offering of stylish, well-equipped and efficient sedans, coupes and crossovers, including the all-new 2013 Santa Fe SUV and the stylish and fun-to-drive 2013 Elantra GT.

Inspired by Hyundai’s successful RE:MIX Lab program, Hyundai first introduced the special edition RE:MIX production Veloster to consumers at the Specialty Equipment Market Association (SEMA) Show at Las Vegas in November 2012. This limited edition production Veloster features an aggressive sporty exterior with a unique body kit, 18-inch dark gunmetal-finish alloy wheels, LED headlight accents and taillights, and unique RE:MIX badging. The interior is enhanced with a 450-watt premium Dimension audio system, push-button start with proximity key, leather steering wheel and shift knob, unique interior light kit and RE:MIX floormats.

This Veloster is a turn-key production offering with an aggressive demeanor, specifically for enthusiasts. Truly a “Re-Mix,” this Veloster is a cool blend of exclusive features and options that synthesize to create a distinctive lifestyle offering from Hyundai. In addition to the exclusive Sprint Gray exterior color, a simplified color palate of five additional Veloster colors will be available: Century White, 26.2 Yellow, Marathon Blue, Ultra Black and Boston Red. The Veloster RE:MIX starts at $20,845 for the manual transmission model (including a $795 freight charge).

“The Veloster RE:MIX represents the ultimate Hyundai lifestyle coupe in terms of style, design and performance,” said the sales manager of Sterling McCall Hyundai. “Many Hyundai customers today are looking for individual design expression, exclusivity and smartphone connectivity. Veloster RE:MIX delivers a truly unique sporty appearance, premium branded audio and abundant tech features.”

Hyundai’s Veloster is an innovative compact coupe that features ground-breaking design, with a unique curbside third door for easy rear-seat access, Hyundai’s Blue Link® telematics system, Pandora® internet radio with seven-inch touch-screen display and a new 1.6-liter direct-injected four-cylinder engine. Veloster continues to attract Hyundai’s next generation of buyers, earning numerous accolades including Bloomberg’s “Best Economy Car,” one of Kelley Blue Book’s “10 Coolest New Cars under $18,000” and Autobytel’s Car of the Year for 2012.

 

--Courtesy of Hyundai Media Newsroom

HYUNDAI SHOWCASES GROWING PREMIUM LINEUP DURING THE 85TH OSCARS

On Hollywood’s biggest night, Hyundai takes center stage for the fifth consecutive year as the exclusive automotive sponsor of the Oscars broadcast on February 24 on ABC. A total of nine ads will air: seven 30-second spots during the ceremony and two 30-second ads during pre-show coverage. The commercials highlight seven different Hyundai models and focus on Hyundai’s growing premium line up. Three new spots, “Equus the Trailer”, “Paparazzi” and “Elevator Pitch”, feature Equus, Genesis and Elantra, respectively, and speak to passionate Hollywood fans with a soundtrack voiced by Oscar-winning Jeff Bridges that gives a nod to the film industry and film culture.

“Equus the Trailer” highlights Equus’ premium luxury features and outstanding performance and refinement. The spot mimics an action movie trailer, featuring Equus as the main character and the film’s hero. The familiar deep baritone of the voice-over actor takes the audience through the 30-second trailer, citing “critics” calling the Equus “Colossal,” “Epic” and “Astoundingly Powerful.”

“Paparazzi” plays on another movie-star theme as paparazzi cameras frantically try to capture one of Hyundai’s big stars, the Genesis, as it races down the road.

“Elevator Pitch,” uses the concept of pitching a big idea to a movie producer – with the big idea being the award-winning Elantra. The spot highlights Elantra’s heated front and rear seats, Bluetooth enabled features and exceptional horsepower numbers.

“The Oscars are about style and sophistication – a true premium experience. The event provides the perfect platform to showcase our growing premium lineup,” said Steve Shannon, vice president of marketing, Hyundai Motor America. “From insider lingo to the glamour of the film industry, you’ll see that our ads pay respect to Hollywood’s biggest night. We started on this creative strategy and approach with our Azera commercials in last year’s Oscars. We are building on that concept and are now excited to carry it across other vehicle lines.”

The remaining 30-second spots highlight four other high-demand Hyundai models: Sonata Hybrid, Sonata Turbo, Santa Fe and Azera. In-show spots include “Epic Playdate” featuring Santa Fe; “Stuck” featuring Sonata Turbo; “One Less Battery” featuring Sonata Hybrid and its lifetime hybrid battery warranty; and “Thanks” featuring Azera. The two Oscar Red Carpet Live ads include “Showroom” featuring all three flavors of the Elantra, sedan, GT and coupe, and the highly acclaimed Super Bowl spot “Team” featuring Hyundai’s all-new Santa Fe.

Hyundai is taking the big awards night experience beyond the television screen by offering viewers real-time interactions through engaging mobile content, award winning soundtracks and connected television. In addition, the Oscars sponsorship is elevated through extensions across cable networks such as AMC, FX and Sundance Channel as well as sponsorship of ABC’s Oscars website.

Having finished 2012 with five-straight years of premium segment sales growth with its Genesis and Equus vehicle lines, Hyundai recently unveiled its design direction for future premium vehicles with its HCD-14 Genesis concept. The concept features advanced eye-tracking technology, interactive HUD and gesture recognition, revealing the technological future of Hyundai’s premium lines.

Hyundai’s exclusive automotive sponsorship of the Oscars extends its “Big Voices in Big Places” philosophy which positions the Hyundai brand in the highest-profile advertising venues, including sporting events and entertainment awards shows. INNOCEAN USA, Hyundai’s agency of record, is responsible for all creative. To view Hyundai’s Oscars ads, please visit, www.youtube.com/Hyundai on Oscar Night.

 

-Courtesy of Hyundai Media Newsroom

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HYUNDAI SUPER BOWL AD PLACES FIFTH IN YOUTUBE AD BLITZ

Hyundai is an automotive big winner in this year’s Super Bowl as consumers ranked “Team” the fifth best commercial, and number one 30-second automotive ad, in the YouTube Ad Blitz. In addition, “Team” cracked the top 10 on USA Today’s all-important Ad Meter, and was the top-performing automotive 30-second ad overall. “Team” also ranked as the third most re-watched Super Bowl ad out of all advertisers according to TiVo.

“Ad Blitz is a celebration of the most creative, engaging and powerful Super Bowl ads of the year, providing viewers with a place to watch, learn and chat about their favorite ads,” said Suzie Reider, head of industry development, YouTube. “The winners of this year's Ad Blitz represent the ads that resonated most with viewers, with millions of views and votes on YouTube.”

With more than 14.2 million total views, Hyundai’s Super Bowl ads currently have the fourth highest number of YouTube views for any automotive manufacturer. In addition, Hyundai Facebook and Twitter social channels are seeing post-game spikes with 15,000 new Facebook fans and the hashtag #pickyourteam currently used more than 20,000 times.

In the aftermath of Super Bowl weekend, Hyundai’s chart-topping commercials continue to drive social popularity for the brand and interest for the all-new seven-passenger Santa Fe. The new commercials were deemed the most effective drivers of web traffic, recognizing the highest consideration increases on key third party sites such as Edmunds.com, Cars.com and AutoTrader.com. Web tracking reveals Santa Fe model page views up 738 percent on Edmunds.com, Genesis received an 830 percent bump in web traffic on Cars.com and there was a 1,000 percent brand interest increase on AutoTrader.com.

“This is a banner year for Hyundai. Breaking into the top 10 for both the USA Today Ad Meter and YouTube Ad Blitz is a true measure of the success and impact of our commercials,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “This Super Bowl, Hyundai also had the highest^[1] percentage increase of new fans. With Twitter traffic at 24.1 million tweets during Super Bowl XLVII – up nine million from last year – and sites like YouTube and Facebook continuing to provide consumers with timely information on ‘what is trending now,’ it is more important for marketers to cut through the clutter and rise to the top.”

“Stuck”, Hyundai’s second quarter in-game ad also placed in the USA Today Ad Meter top 20 and was ranked 8^th among all Super Bowl ads by Ace Metrix, the industry standard in television and video analytics.

“The commercial is really the first step to engagement,” continues Shannon. “We are always reinventing our advertising strategy to ensure that it has multiple touch points, both on and off the screen. An example of this is our ‘Find Your Seven’ social mobile campaign that leveraged the power of Facebook to create an entertaining dual-screen experience for Super Bowl viewers. With this program extension alone, we are seeing 8.1 million impressions, 77,000 clicks and more than 5,800 videos generated.”

The increased social chatter and overwhelming positive response to the new commercials translate to new highs on Hyundai.com and dealership websites. Data obtained after the commercials publicly aired reveal that Hyundai.com visits increased 51 percent over the January average, while mobile traffic went up 10 percent year-over-year. Santa Fe, the star of this year’s Super Bowl advertising blitz, received a 591 percent increase year-over-year on its dedicated model page. Hyundai dealer sites also benefited with a surge in web traffic of 261 percent during Super Bowl weekend and a 547 percent peak in mobile visits.

The success of Hyundai’s Super Bowl advertising campaign extends beyond the social sphere with national media acclaim including top rankings and recognitions from leading news authorities such as:

• Fox Sports ranks “Team” as one of their 10 best-rated Super Bowl commercials
• Automotive News labeled “Stuck” and “Epic Play Date” as “Hits”
• Autoweek ranked “Team”, “Epic Playdate” and “Stuck” in the top 10
• Yahoo! lists “Epic Playdate” as one of the “Top 10 buzziest ads”
• TIME rated “Team” one of the best ads with an A- rating
• MTV listed “Epic Play Date” as one of the “The 10 Best Spots”
• VentureBeat named “Team” one of the “10 ads that ‘won’ the Super Bowl this year”

Courtesy of Hyundai Media Newsroom

HYUNDAI SUPER BOWL AD PLACES FIFTH IN YOUTUBE AD BLITZ

Hyundai is an automotive big winner in this year’s Super Bowl as consumers ranked “Team” the fifth best commercial, and number one 30-second automotive ad, in the YouTube Ad Blitz. In addition, “Team” cracked the top 10 on USA Today’s all-important Ad Meter, and was the top-performing automotive 30-second ad overall. “Team” also ranked as the third most re-watched Super Bowl ad out of all advertisers according to TiVo.

“Ad Blitz is a celebration of the most creative, engaging and powerful Super Bowl ads of the year, providing viewers with a place to watch, learn and chat about their favorite ads,” said Suzie Reider, head of industry development, YouTube. “The winners of this year's Ad Blitz represent the ads that resonated most with viewers, with millions of views and votes on YouTube.”

With more than 14.2 million total views, Hyundai’s Super Bowl ads currently have the fourth highest number of YouTube views for any automotive manufacturer. In addition, Hyundai Facebook and Twitter social channels are seeing post-game spikes with 15,000 new Facebook fans and the hashtag #pickyourteam currently used more than 20,000 times.

In the aftermath of Super Bowl weekend, Hyundai’s chart-topping commercials continue to drive social popularity for the brand and interest for the all-new seven-passenger Santa Fe. The new commercials were deemed the most effective drivers of web traffic, recognizing the highest consideration increases on key third party sites such as Edmunds.com, Cars.com and AutoTrader.com. Web tracking reveals Santa Fe model page views up 738 percent on Edmunds.com, Genesis received an 830 percent bump in web traffic on Cars.com and there was a 1,000 percent brand interest increase on AutoTrader.com.

“This is a banner year for Hyundai. Breaking into the top 10 for both the USA Today Ad Meter and YouTube Ad Blitz is a true measure of the success and impact of our commercials,” said Steve Shannon, vice president, Marketing, Hyundai Motor America. “This Super Bowl, Hyundai also had the highest^[1] percentage increase of new fans. With Twitter traffic at 24.1 million tweets during Super Bowl XLVII – up nine million from last year – and sites like YouTube and Facebook continuing to provide consumers with timely information on ‘what is trending now,’ it is more important for marketers to cut through the clutter and rise to the top.”

“Stuck”, Hyundai’s second quarter in-game ad also placed in the USA Today Ad Meter top 20 and was ranked 8^th among all Super Bowl ads by Ace Metrix, the industry standard in television and video analytics.

“The commercial is really the first step to engagement,” continues Shannon. “We are always reinventing our advertising strategy to ensure that it has multiple touch points, both on and off the screen. An example of this is our ‘Find Your Seven’ social mobile campaign that leveraged the power of Facebook to create an entertaining dual-screen experience for Super Bowl viewers. With this program extension alone, we are seeing 8.1 million impressions, 77,000 clicks and more than 5,800 videos generated.”

The increased social chatter and overwhelming positive response to the new commercials translate to new highs on Hyundai.com and dealership websites. Data obtained after the commercials publicly aired reveal that Hyundai.com visits increased 51 percent over the January average, while mobile traffic went up 10 percent year-over-year. Santa Fe, the star of this year’s Super Bowl advertising blitz, received a 591 percent increase year-over-year on its dedicated model page. Hyundai dealer sites also benefited with a surge in web traffic of 261 percent during Super Bowl weekend and a 547 percent peak in mobile visits.

The success of Hyundai’s Super Bowl advertising campaign extends beyond the social sphere with national media acclaim including top rankings and recognitions from leading news authorities such as:

• Fox Sports ranks “Team” as one of their 10 best-rated Super Bowl commercials
• Automotive News labeled “Stuck” and “Epic Play Date” as “Hits”
• Autoweek ranked “Team”, “Epic Playdate” and “Stuck” in the top 10
• Yahoo! lists “Epic Playdate” as one of the “Top 10 buzziest ads”
• TIME rated “Team” one of the best ads with an A- rating
• MTV listed “Epic Play Date” as one of the “The 10 Best Spots”
• VentureBeat named “Team” one of the “10 ads that ‘won’ the Super Bowl this year”

Courtesy of Hyundai Media Newsroom

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TWO HYUNDAI MODELS NAMED “BEST BETS” BY THE CAR BOOK

The 2013 Hyundai Sonata and 2013 Santa Fe continue to add to their trophy cases as both cars have been named “BEST BETS” in the 33^rd edition of The Car Book, America’s first consumer car buying guide. This marks the third consecutive year Hyundai Sonata has earned this distinction.
“We appreciate the fact that Hyundai has made a significant contribution to improving the market choice for the American Buyer,” said Jack Gilles, author, The Car Book. “During these most challenging times for the auto industry, the fact that Hyundai vehicles have the quality and features most important to today’s car buyer is a testament to Hyundai’s desire to meet customer needs.”
Now in its 33^rd consecutive year, The Car Book has been the consumer’s best guide to smart and sensible car buying. The publication’s “BEST BETS” distinctionsare awarded to new vehicles each year which cater to the needs of American consumers, and in turn, make a significant contribution to the American automotive market. Vehicles are rated in nine key Car Book categories: crash tests, safety features, rollover, preventative maintenance, repair costs, warranty, fuel economy, customer complaints, and insurance costs.
“Receiving “BEST BETS” distinctions for both these vehicles demonstrates Hyundai’s commitment to quality across our entire lineup,” said Scott Margason, director, Product Planning, Hyundai Motor America. “Customer feedback is an invaluable part of Hyundai product development. We strive every day to cater to the changing needs of our customers, and the “BEST BETS” distinctions showcase our ability to process feedback into the quality products that Hyundai owners demand.”
The Sonata is quickly becoming one of the most decorated vehicles in Hyundai’s lineup. With its impressive fuel economy, class-leading technologies such as Blue Link and 7-inch Infotainment System, and its seductive, Fluidic Sculpture design, the 2013 Sonata maintains its competitive edge amongst premium rivals in the mid-size sedan segment.
The all-new 2013 Santa Fe delivers Hyundai’s recipe of bold design and high-output powertrains. With a host of features to please drivers and passengers, functionality, versatility and comfort are key areas in which the Santa Fe exceeds customer expectations.
Santa Fe and Sonata 2.0T were most recently the stars in four of Hyundai’s five Super Bowl ads. To re-watch the spots, visit Hyundai’s YouTube page at www.youtube.com/hyundai.

Courtesy of Hyundai Media Newsroom